Why do specialist recruitment agenices use generalist job sites? Yes, this happens a lot and really does confuse me. I have spoken to so many people in the industry from CEO’s to Recruitment Professionals, GM’s of marketing and so on – whose approach to sourcing talent is keep it simple and cut costs! Specialist recruitment firms and big umbrella recruitment firms with specialist streams seem to like to buy ad
s in bulk.
I understand costs are a consideration and keeping it simple is as well – however do you do this to the detriment of sourcing the right and best people for your clients? Why are your clients paying for your specialist expertise – if you are posting their jobs on generalist job sites?
If I am selling a product or service, do I only market it via one channel or maybe two and pick the cheapest and easiest to manage? Not if you want to stay in business you don’t.
It is interesting that when it comes to some Recruitment Professionals and even Marketing Professionals, the attitude to talent sourcing seems to be using the cheapest and easiest option – not necessarily the best. If you ask most job seekers – they prefer to go to niche sites that deliver jobs that meet their criteria, they don’t want to trawl. Perhaps we all need to listen to our customers more and respect their time.
Clearly as someone who owns a niche job site, I am going to have a fairly strong view about niche sites and their benefits (which are now proven) yet I am wondering what other views are out there. Please share.