As a job board start up, www.sixfigures.com.au conversations and competition around what is the best talent sourcing channel always hold a great deal of interest to me. Are large generalist sites better than niche sites? Is print media better than job boards? Do employee referral programs really deliver the best results? Should businesses not use any online job sites and have their own careers sites and some landing pages? What I find interesting is that these conversations in the media are generated and dominated by the three large media giants, who own the major job sites and most of the print media!
I would suggest that all of the above sourcing channels are valuable and should be utilised accordingly dependent on the type of role you are recruiting for. There is not one golden goose that will continually deliver the golden egg. Rather like any form of marketing a strategic approach needs to be engaged for each job you are seeking to fill to actually connect with your target market. Whilst some organisations (particularly government and education) seem to think that all job ads for all levels still need to be in print media, others are aware of the fact that the majority of people of all ages now search online.
A post on Jobadder around ‘Is there room for more job boards in Australia’
http://jobadder.com/Blog/2008/05/20/Is-there-room-for-more-job-boards-in-Australia.aspx#comments shows some interesting views on the subject.
There is however always room for new players in every market, including the job board market in which there is a lot of room to innovative, around technology, process, service, design and so on.
As we know most job sites are volume and transaction driven which suits some professions, whilst not others. The focus is not on the quality of information being circulated but rather the numbers! The market is starting to fragment with niche sites emerging and proving to be successful, even more successful than generalist sites in some instances. The trend of niche will no doubt continue, as Australia follows the success of overseas markets.

In a recent presentation by Rob McGovern, founder of Career Builder and more recently Job Fox, Career Builder, a rival to Monster in the USA has about a 5% placement rate. On average these generalist sites deliver around 4-5 applicants per job ad. I am not sure of the figures in Australia for the larger sites, though something I would be keen to know.
Markets change so quickly these days, technology and innovation is rapid and businesses need to look at and commit to new initiatives to stay ahead of the game. I don’t think too many businesses can afford to not be open to change and new sourcing channels, particularly in the talent attraction and retention space.